using the Google Authorship program then you are missing very powerful way to increase your site visibility on search engines as well as it establish yourself as an authority and Google will also gives you a special treatment.
An average user will consider it as usual which displays the author photo with its content on search result. But it has some more deeper dimension which has some unique SEO benefits which is noticed at first glance. So let's talk about this bonus feature of Authorship and how it can boost your site SEO indirectly.
WHY YOUR SITE NEED GOOGLE AUTHORSHIP
What SEO describe itself? SEO means Search Engine Optimization and you all know that, you might also think there is no any secret about it right? Ha ha ha well I do agree with you and of-course it is not secret at all. SEO primarily is for increasing traffic, earn quality links and improve your Google ranking. And you know that SEO is not that much easy at least now days. There are so many your competitors out there and it is tough task to get ranked among them in SERP. But Authorship program allow you to do all these three tactics for free.
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Since the Google update its algorithm for more relevant search results, authorship also become the key factor for achieving high ranking in SERP. And guess what, Google Authorship gives you priceless credibility, establishing you as an authority and set you as influencer.
HOW AUTHORSHIP WORKS
When you set up your Google Authorship, your Google+ information such as how many people circled you, your photo will appear just next to your content in Google search results. These search result known as "Rich Snippets". It also display that the content is authoritative and also increase your brand value. People more likely to click on the result with Google Authorship. That means if your Google+ photo and information displaying with your content in search result you are likely to get more clicks on it.
GOOGLE AUTHORSHIP IN SERPS
The main and real power of the authorship is to verifies the connection between contents and its creators. Since the more competition and more contents are published everyday Google and other search engines also trying to provide more relative result and wiping out those all anonymous, low-quality search results. Authorship simply display gives the name and face to your content so that people more believe in it. It gives more benefits like, authority, visibility, conversations, click-through and more.
HOW YOUR RANKING INCREASE BY AUTHORSHIP
We have said it above that Google Authorship could be powerful SEO tool for you, but not yet discussed that what it really helps you to boost your ranking. Well there are multiple factors working behind it that we discussed as below.
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FACTOR #1. RICH SNIPPETS ARE EYE CATCHING
Everyone including you and me knows that the top search results on a page always get more attention, but that is also very true fact that eye-tracking studies have prove that the rich snippets results also attract your eyes more than a standard search result. Rich snippets displays your content unique in search result page and it leads the more clicks than usual search results.
FACTOR #2. INCREASE THE CTR
We already said that good visibility helps to boost click-through rates but that is not a pure visibility which gets all those clicks. It is the trust that your readers sense by just seeing your name and a face attached with your content and they think it is genuine content. Usually when you searching for something and find a result with the name and face, you are more likely to click on it to read it. It is just that simple.
FACTOR #3. YOUR SITE GETS BRAND IMAGE
When your site listed on the search result and get the headshot with the content, it immediately stands out from all other faceless results and create your site's brand image. Adding face to your site adds more personal connection and also provides credibility and authority that you need to create your site's brand image.
FACTOR #4. YOUR CONTENT INDEXED MORE FASTER
If you publishing any post and more likely it is on trending topic you need it to indexed more quickly to get more views. Google Authorship gives more priority to the content that is linked with Google+ profile. So it gives more significant advantage in the race of being on top place of the search result page. Always remember, the more quick your content indexed the more people will find your content before your competitor's. It even overcome to best SEO practice when it comes to who shows it first.
FACTOR #5. YOUR CONTENT STAND OUT IN THE MIX
It really not matter where exactly your content ranks on the search results page. Even if it is on 5th of 6th place in the list is not a big issue if your content appears with eye-catching rich snippets. More additionally Google Authorship gives more advantage to small businesses. A study revealed that the only 3.5% companies amogn of top 100 Fortune companies were actively using the Authorship program. So if you are small business you are more likely to get top ranked in the SERP.
CONCLUSION
Among those all above factors it is clear that Authorship improves your ranking as well as it established your credibility in your niche. There are so much competition today and SEO becomes much tough then earlier, so it is essential to use the power of Authorship. Now you know the process how Authorship can increase your ranking, so start using it as it is simple and free also.
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